Set of four ice cream spoons in 18/10 stainless steel mirror polished. About Alessi “A true design work must move people, convey emotions, bring back memories, surprise, and go against common thinking.” – Alberto Alessi Founded in 1921 as a “Workshop for the processing of brass and nickel silver sheet metal, with foundry”, Alessi has always stood out for the high quality of its products. In almost a century of history, the company has gradually evolved to become one of the leading “Factories of Italian design”, capable of applying its expertise and excellence in design management to many different product types. Open to change and international development, Alessi at the same time has a strong bond with the traditions and cultural background of its area and continues to be synonymous with handcrafted objects produced with the help of machines. Alessi’s mission is now one of translating its quest for the most advanced cultural, aesthetic, design and functional quality into mass production. Designer products are the result of the constant reconciliation of art and industry, of the “Immensity of Creative Potential” and the needs of the market. The company is committed to a design approach in which the most advanced expression of international creativity is always balanced against the desires of the general public. Alessi has been described as a “Dream Factory”, which uses its products to make people’s dreams come true, providing them with the Art and Poetry that they seek. Alessi: The Design Factory A journey inside and outside Alessi, to discover a Factory of Italian Design Alessigraphy: the geography of Alessi production SINCE THE COMPANY’S foundation in 1921 the majority of Alessi products have been manufactured through the cold working of metals, a tradition that is kept alive today by the skilled workers at the Crusinallo plant in Omegna. Over time, Alessi also began to work with many other materials, such as porcelain, glass, wood, and plastic… A specific production method was developed for each one. Even when production takes place outside the Crusinallo plant, Alessi’s guidelines guarantee the company’s original production quality standards, continuing to reconcile industrial technological complexity with an artisanal eye for detail. The objects produced from the different materials are manufactured in various production plants across the world. They remain original Alessi objects in that they are conceived with the same design excellence and produced with the same attention to quality that sets the company’s products apart. The Designer: Miriam Mirri Italian designer, she was born in Bologna. She lives and works in Milan where since 2010 her office is based. She graduated from the Scuola Superiore Disegno Anatomico and studied design and communication at the Università del Progetto. Then, she moved to London, where she worked as designer at the Branson-Coates Architecture Office. She collaborated with several design companies both in Italy and abroad where she developed graphics and publishing projects, besides industrial products for important italian companies. She has settled in Milan since 1993; she worked with Stefano Giovannoni until 1999. In 2000 she began her freelance designer activity; she designed houseware, pets accessories, day and night objects, watches, complements and furniture collaborating among others, with Alessi, MandarinaDuck, Henkel, Seiko, Häagen-Dazs, Bysteel, Meritalia, Bassetti, Gruppo Coin, Euro3Plast, UnitedPets. In the 2006 she wins with the project-team the prize “Fritz Henkel Award for Innovation”. She took part in national and international exhibitions such as Triennale Design Museum in various editions; The New Italian Design, Triennale di Milano; D come Design. La mano la mente il cuore. Some of her works are included in the International Design Yearbook 2005. She has held design-workshop at the Università del Progetto and at the Domus Academy in Milan and presented her works at some design master course.

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